I got some good advice a while back from a fellow business owner. He told me that I should step back at least once a month and really analyze how my company is doing from 10,000 feet. Am I in the right market? Am I attacking the right customers? Am I sticking to my values? What have I learned from the last month? Well, yesterday was one of those days. I spent most of the day reflecting on all the customers that I’m servicing and where they came from. I figured if I can reverse engineer every one of those sales cycles surely I can rinse and repeat to double or triple the business, right? Here is the biggest thing I learned, and probably the best advice I can give to any company or sales person who is looking to increase sales!
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